Master in Marketing and Sales Management

The Master in Marketing and Sales Management is designed to enable you to transform market challenges and opportunities into competitive advantages for the company. The program gives you solid training in both marketing and commercial management, as well as insight into the latest marketing trends and an in-depth understanding of the organizational aspects that generate corporate value, a key factor for the growth of any organization.  Upon completing the tuition period in Spain, students have the option of doing a two-week residential placement at Kean University (USA).

Module 1 International Marketing Decisions and Market Globalization Strategic management of International Marketing: competition and success keys in global markets - 6 ECTS  Performance of marketing professionals in a global environment - 6 ECTS  Module 2 Strategic International Market Planning Global markets: research and identification of the value proposition - 6 ECTS  Value creation in international markets - 6 ECTS Module 3 Value Management in International Markets Economic and financial management of strategic decisions in international marketing - 6 ECTS  Digital marketing in international environments - 6 ECTS Module 4 Go To Market Delivering international customer value - 6 ECTS  Sales strategies and international comercialization - 6 ECTS Module 5 Minor Minor- 10 ECTS  Module 6 Internship External Internship - 6 ECTS  Module 7 Master´s Thesis - 6 ECTS