MBA - Marketing
Información
IUBH Online
Online
Curso
As a marketing expert, you can analyse brand values and determine the factors that drive the increase or loss of a consumer-based brand. Through the development and implementation of targeted marketing strategies, you enliven the day-to-day business in the business-to-business or business-to-costumer area. You position brands in the market, recognise and eliminate possible crises, integrate customer relationship concepts, organise social media activities and recognise employees as the key to success. In particular, maintaining customer relationships and customer satisfaction is your central focus in the company. Requisitos Completed undergraduate study (210 ECTS for the 60 ECTS variants, 180 ECTS for the 90 ECTS variants) from a public or officially recognized unisity/higher education institution Degree certification of at least “Befriedigend” [lower second equivalent] Proof of min. two years of relevant work experience Proof of English skills: TOEFL (min. 80 points) or IELTS (min. Level 6) or Duolingo English test (min. 51%) or Cambridge Certificate (min. B grade oall) or Equivalent proof Temario completo de este curso An MBA in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management. You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules. You will actively work on your soft skills such as communication skills and intercultural awareness. You will expand your knowledge in marketing and sales related issues with a focus on international business management Using practice-oriented concepts, you will obtain skills in planning, implementation and control as well as international market launch and cultivation strategies más
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