Máster en International Business Management (ENG)

Información
OBS-UB
Online
Curso
The general objective of this second section is to equip participants with the skills and knowledge necessary to be successful in the international commercial management of businesses, with an ability to embrace the opportunities offered by the fast-changing environment. It also aims to increase the competitiveness and international employability of participants. The section in International Trade Management is designed to achieve the following specific objectives: Describe the tools of economic analysis and identify the challenges and opportunities of globalisation. Use knowledge of new technologies and information systems for international trade and the management of international operations. Develop sales negotiation skills and techniques at an international level. Identify the different variables that influence the creation of commercial networks and the impact of logistics as a resource for business. Manage the tax consequences of an international organisation's business operations. Requisitos The fundamental goal of our application process is to ensure the suitability of candidates. All participants must get the most out of this learning experience via a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni Temario completo de este curso Section I. International Business Management International Integration and Economic Environment This course aims to develop a systematic approach to analysing current events in the international business environment. Topics coed include international integration, political risk, political regulations and environmental factors that influence corporate activities. The subject focuses on the analytical approach of the global business environment. Students learn actively through case studies, problem solving and the application of concepts. The course provides students with the opportunity to develop comparative and country analysis skills, to understand the most important macroeconomic indicators, to evaluate the main management risks and to identify business opportunities. Topics coed: International integration Regional economic integration processes Macroeconomic indicators Regulatory environment Environmental factors International Business Management and Innovation This module examines the factors that enable companies to obtain and maintain competitive advantage in the international environment by identifying opportunities, creating cities and developing new technologies and organisation methods. Strategic analysis is an important part of the class. We shall explore and apply various analytical techniques to effectively position the company or business unit in a competitive environment. The course will also co various combinations of organisational structures and the people needed to run a particular strategy. Topics coed: Principles of strategy Strategic innovative management Internal and external analysis Functional, competitive and corporate strategies International strategies Organisational structure Global Marketing The internationalisation of businesses involves the participation of customers, producers, suppliers and other groups of interest in the global marketing process. This course aims to give students an analytical, conceptual framework for making decisions, and drawing up and implementing marketing programmes worldwide. Topics such as the potential to internationalise, the selection of foreign markets, the development of global marketing programmes, and the implementation and monitoring of the global marketing programme will be coed. Topics coed: Internationalisation of the company Deciding which markets to enter Entry strategies for international markets Global marketing programme Implementation and coordination of the global marketing plan International Financial Management The international financial management module aims to provide a basic understanding of international finances and financial management options for companies in global markets. It explores the responsibilities of the finance directors of multinationals or companies with multinational subsidiaries, suppliers or international product markets. Topics coed include exchange rate risks and hedging with derivatives such as futures contracts, forward contracts and options. Payment mechanisms, international financing and business strategies are discussed and applied in order to maximise value for shareholders. Topics coed: Introduction to the international financial system Currency markets Country risk Access to financing in international markets Cross-Cultural Management The module is designed to develop global business leaders. It cos the main management issues for companies doing business internationally. Topics include the cultural dimension of international management, disity management, communication and leadership in a global context, and cultural impact and ethical dilemmas in global management. This module focuses on the application of skills, as well as case studies and methods of teaching and learning. Topics coed: The cultural dimension of international management Management of cultural disity Intercultural communication Leadership in the global context Ethical dilemmas in global management Section II. International Trade Management Global E-Business This course provides an oview of the management of e-businesses in a globalised world economy. Topics coed include technologies that support e-commerce, different models of e-commerce and their applications, safety issues, e-payment systems, legal and ethical issues, global matters on digital management, topics on design and implementation, and strategies used by e-businesses. Topics coed: The internet in business and the new consumer Business models E-business considerations Technical aspects e-businesses Business strategy Global Entrepreneurship In this module we aim to provide students with the tools required to fully understand the entrepreneurial process in globalised markets. This course focuses on recognising and looking for global business opportunities, evaluating the feasibility of new companies and learning how to manage business growth. The main objectives include teaching students the skills needed to develop an original idea for a new business or create a new product or service for an existing business. Topics coed: Trends and opportunities in the global environment (Europe, Asia, Latin America, Africa, etc.) Management of business innovation and information systems Business angels and venture capital companies Social entrepreneurship International Trade Management Trade management is a key international activity, especially for small and medium- sized enterprises (SMEs). This module cos the theory and practice of import and export management. The main topics are business planning, intermediary management (including legal aspects), and financial risk management. Therefore, the module focuses on the strategic and operational challenges associated with the processes of importation and exportation.Topics coed: International recruitment Incoterms International transport International shipping insurance for goods Main international trade documents más
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